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Pieces still bore the CHANEL stamp, but it was enclosed in a stamped circle with copyright and registered trademark stamps in the upper left and upper right corners of the circle, respectively.“Made in France” was also stamped in the lower half of this circle.Around this time pieces were being produced with the same stamp with an additional three stars underneath the name CHANEL.

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In 1954, Chanel reopened her boutique, 31 Rue Cambon, after closing for World War II.These two permutations of this stamp were used on most pieces until Coco’s death in 1971.Following Chanel’s death and Alain Wertheimer’s takeover of the company, markings on costume jewelry radically changed.In 1941, an American costume jewelry company, the Chanel Novelty Company, started producing costume jewelry with a script ‘Chanel’ stamped on each piece.This was during World War II, after Chanel had closed its doors, yet Chanel still protested the use of its name, suing the company.