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Matching up to danger People tend to share their information even more willingly with matches and it doesn’t take long for online daters to be persuaded to part with personal information about themselves, such as their home address or phone number.People are more likely to give up information to those they have been ‘matched’ with in the online dating world – 16% give out personal details to matches, 15% tell matches embarrassing things about themselves and 14% provide their matches with private or unclothed photos of themselves.This tech-savvy age group is likely embracing online dating as a way to meet interesting new people while balancing busy professional lives.Meanwhile, people that class themselves as the head of a company or business owners make up a surprisingly large one-in-ten (11%) of the online dating population.Although such a large number of people are dating online, our study has found that if you decide to take part, you are most likely to be in the company of users that meet the following criteria.People that date online are most likely to be: Many people that are on the online dating scene are young, as the 33.8 average age suggests, with 43% of 25-34 year olds using online dating services.Testament to this fact, when Pew Research Centre first questioned Americans about online dating in 2005, just 44% said the activity is a good way to meet people, and the majority thought it was a poor replacement for striking up relationships in the ‘real’ world.But the way we communicate, meet and express our love has changed dramatically since then, and when Pew Research Centre repeated the study ten years later, the number that considered online dating to be a good way of meeting people had grown to 59%.

Online daters are most likely to visit dating apps and services from Windows PCs and Android smartphones than any other type of device.

While many different types of people go online to date – and they do it for multiple reasons, our study also asked people about what they get up to when they are dating online, in order to understand the potential security implications. We found that a worrying number of online dating users are, through their profiles, placing sensitive information about themselves into the public domain, which could potentially lead them to harm if the information was to fall into the wrong hands.

It’s all in the profile The profile is understandably a crucial part of online dating. It acts as a window, or a preview of a person, enticing others to reach out to them or find out more. For example, one-in-ten online dating users have shared their full home address publicly on their profile, have shared details about their work/ trade secrets, or personal details about their family in this way.

Considering all of this, perhaps it’s no surprise our study found that as many as 32% of Internet users are dating online.

So, if one-in-three people out there are doing it, who is the typical online dater?