Pull and push strategy in dating

02 Jan

Whether it’s shoes or humans, you can do the same interaction: push them away or pull them closer,” she said.“We want to fight this idea that you’re shopping for humans.” To set themselves apart from Tinder, emerging dating apps arealso offering users more ways to describe themselves than just the usual – photos, age, sexual orientation, and a bio.She also likes Hinge, an app that launched in 2014.Hinge doesn’t reveal user numbers, but spokeswoman Jean-Marie Mc Grath told Vox in 2015 that 35,500 dates per week and 1,500 relationships have been sparked by the app.

A 2016 study looked at the user reviews of 97 dating apps and analyzed how their quality scores have changed over the past year.

Launched in 2013 and with 1.5 million users globally, Her, a dating app for LGBTQ women, offers those profile options plus more.

For instance, it gives 14 options for sexual orientation, 25 for gender, and seven for relationship status.

Michelle, a bisexual 22-year-old, says that she has migrated to Her from Tinder.

The reason: when she changes the setting on Tinder to “seeking men and women,” the genders of people that pop up are not equal. “And it’s really frustrating to feel like my dating app is pushing me to be heteronormative.” Her also wants to be a social network too and hosts regular events, something Tinder is exploring with Tinder Social (a feature that encourages friend groups to meet up).