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The “User” box shows the number of active paying customers (or accounts) of the selected market (market segment, region) in millions for each year.The “Penetration Rate” box shows the share of active paying customers (or accounts) from the total population of the selected market (market segment, region) for each year.In particular, fitness wristwear which is equipped with sensors and activity trackers that measure and analyze the physical activity and body functions of the wearer. Smartwatches are not considered here as dedicated fitness equipment; therefore they are excluded from the market segment.The “Apps” segment includes fitness and nutrition apps e.g. users who pay for app downloads, premium/full versions and in-app purchases. The revenue figures only include revenues generated from paid app downloads, premium/full versions and in-app purchases; e Commerce and advertising revenues are not included.

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The following Key Market Indicators give an overview of the demographic, economic and technological development of the selected region on the basis of general KPIs.

The calculation of Statista’s Market Outlook is based on a complex market-driver logic including over 400 region-specific data sets.